Client: Chevrolet, Remezcla
Agency: Dentsu
Publisher: Remezcla
Production: Topspin Studios
Director: Javier Fernandez
We partnered with Remezcla and Chevrolet to produce two :60 branded editorial spots for the 2026 Silverado, handling both production and post on a tight two-and-a-half week timeline.
This was our third automotive project with Remezcla, so there was already a level of trust that let us move quickly without overanalyzing everything.
The concept, “Nuestro Lente, Nuestra Tierra,” followed two photographers working along the Texas coast. We leaned on relationships we’ve built over time, from Coastal Prairie Conservancy to a private ranch outside Houston, which gave us incredible location access with minimal red tape.
We kept the approach simple. Bring the right tools, keep a small footprint, and stay flexible. For driving shots, we skipped the traditional car rig and brought our FPV drone friends in from BetoFPV. It let us move faster and get into places we otherwise couldn’t.
The final pieces feel grounded in the landscape and true to the subjects, while still doing what they needed to do for Chevy.