Client: Garmin
Agency: In-house
Production: Topspin Studios
Director: Javier Fernandez
Garmin brought us in for the Tread 2 launch, covering snowmobiling, overlanding, and rally bikes across two shoots.
We split the production early to stay flexible, starting with snowmobiling since it was the most weather-dependent. Crested Butte, Colorado was one of the few places still holding snow in April, and with help from Eleven Experiences, we were able to move the client and production team through the backcountry safely and efficiently using a snowcat.
As always, we kept the same general approach. Stay light, stay mobile, keep people safe, and be ready when things line up.
For the snowmobiling, we brought in FPV pilot Christian Ojala to capture high-speed footage on a RED Komodo. It gave Garmin the energy they were after without adding unnecessary complexity.
The second shoot took us to the Eastern Sierras for overlanding and rally bikes. Locations like Alabama Hills and the Mesquite Flat Sand Dunes did a lot of heavy lifting visually, and shooting on BLM land kept things simple and fast.
Everything ran smoothly, the brief was clear, and we had a few unexpected moments like a full moonrise at wrap that reminded us why we do this in the first place.